Application

THE WEIHNACHTQUARTIER

The WEIHNACHTSQUARTIER is a special kind of design market – in the heart of Vienna, in the most central location. In an atmosphere that invites you to discover, enjoy and linger, visitors can find special gifts for themselves and their loved ones in peace and quiet.

For three days, creative newcomers and renowned independent labels present high-quality, unusual and unique products. The WEIHNACHTS-QUARTIER is much more than just the perfect place to find exceptional Christmas gifts. It is a place where inspiration meets the joy of discovery – a marketplace for design, creativity and personal encounters.

Exhibitors, hosts and visitors come together to make the weekend something very special – with enthusiasm, passion and creativity. Exhibitors are selected in several stages: As hosts, we carefully curate the call for entries and make the selection with a panel of experts. Our aim is to present high quality work and to showcase the diversity, inventiveness and innovation of the design scene. Discovering and promoting young talent is particularly important to us.

As a curated design market, the WEIHNACHTSQUARTIER offers around 100 selected exhibitors the opportunity to present their products to a design-savvy audience – people who appreciate quality and are looking for something special – from 28 to 30 November 2025. Apply and join us for a unique weekend of design, inspiration and pre-Christmas atmosphere.

THE LOCATION

The Wiener Urania offers three floors, a roof terrace with an unrivalled view of Vienna and an excellent infrastructure. In addition to its extraordinary architecture, which combines history and modernity, the Urania’s central location on the Danube Canal and the Ringstrasse makes it the ideal venue for the WEIHNACHTSQUARTIER in the heart of Vienna.

We have further developed the space concept at the Urania to give you even more opportunities to present your products and the WEIHNACHTSQUARTIER even more room for design, creativity and enjoyment.

The Vienna Urania is well connected to the public transport network with several underground and tram lines.

There are plenty of parking spaces and car parks in the immediate vicinity.

The building is also home to well-known institutions such as the observatory, cinema and André Heller’s puppet theatre, as well as KLYO, one of the most modern café-bar-restaurants.

STAND DESIGN

In order to provide visitors with an attractive design marketplace and to showcase your products, we focus on high-quality stand architecture and innovative product presentation.

ABOUT US

For many years we have seen ourselves as a link between innovative independent labels and people interested in design and lifestyle. With our Christmas, Easter and design markets, as well as concept stores in new or unusual locations, we aim to inspire as wide an audience as possible to appreciate the finer things in life. We have many years of experience in the conception and realisation of special shopping experiences that always focus on themes such as sustainability and regionalism.

HOW WE ADVERTISE

• Posters on the cultural pillars throughout the city
• Target promotional advertising activities, e.g. 1000things, FALTER.morgen, Guided Vienna, Die StadtSpionin
• Intensive advertising on social media (Facebook and Instagram) with new content and targeted advertising measures (customer audiences, lookalike audiences, retargeting) to increase reach and interactions (using additional advertising budget) 
• Taking advantage of the synergy effects of MODEPALAST’s social media channels
• Exhibitor guide on the www.weihnachtsquartier.at website and on our social media channels
• Direct address of the target group in the MODE-PALAST concept stores by promoting the participating exhibitors using »We’re in« stickers and by distributing the WEIHNACHTSQUARTIER flyers with every purchase and billboard posters
• Raffles with cooperation partners and on our social media channels
• Professional press relations and personal contact with editors of target media
• Inclusion in online event calendars
• Side event

YOUR APPLICATION

We look forward to receiving your application via our online portal and to a successful design market on the first weekend of Advent.

Please do not hesitate to contact us if you have any questions.

Yours

Andrea Stricker-Pokorn
Project management

May-Britt Alróe-Fischer
Management